1. Equal Opportunity for All: Earlier, only large organizations had the capital or the acumen to devise marketing strategies to popularize their brand or their products. But now with the advent of Digital Marketing even small and medium enterprises have jumped on the Social Media Bandwagon. This method incurs much lesser costs that the traditional offline methods, and provides comparable return on investment.
40% Business Owners have shifted their focus from offline marketing strategies to their online counterparts, and have reaped immense benefits. 3 out of 5 digital marketers have achieved better cost per lead as compared to offline marketers.
2. Generate Higher Revenues: Higher conversion rates yield more tangible business goals, and thereby lead to higher and better revenues. According to Google, companies using online marketing strategies possess a revenue growth expectancy 2.8 times higher than ones that don’t. Additionally, SMEs employing digital marketing strategies expand their businesses and workforce at a rate that is 3.3 times faster than their counterparts.
3. Better Targeting and subsequently Better Reactions: With Digital marketing strategies, a particular demographic can be targeted based on their location, interests or even a combination of both. Targeting campaigns or products or posts at this chosen demographic not only raises the chances of hitting the bull’s-eye, but also leads to better Branding with only the pertinent clients being the audience to the campaign.
This dedicated targeting also leads to better reactions from the audience. Not just in terms of a positive word-of-mouth review, but since online marketing gives the target demographic tangible reaction options (likes, comments, follow, shares, re-tweet, favorite, etc.), it raises the chances of garnering much better RoI than what would have been the case if offline strategies were employed.
4. Catering to the Mobile World: Billboards on the phone? No matter how advanced the technology gets, trying to fit a 5m X 3m billboard on your 5” screen is impossible. Digital Marketing is made for this age to fix this solution. With online marketing now optimized for the consumers’ mobile feeds, the audience in the target demographic can check the campaign while they’re on the move. The client’s convenience is the key.
5. Trust: Like in any relationship, trust is the biggest factor in the throes of marketing as well, since marketing is fundamentally about building long-lasting relationships. Digital marketing thrives on living proof, testimonials from happy clients, and transparent data through analytics, and thus goes a long way towards building healthy relationships between businesses and consumers. According to a Google survey, 90% people would trust a business if they see a writ testimonial or hear a positive word-of-mouth review about that business from a person they know or are acquainted with.
40% Business Owners have shifted their focus from offline marketing strategies to their online counterparts, and have reaped immense benefits. 3 out of 5 digital marketers have achieved better cost per lead as compared to offline marketers.
2. Generate Higher Revenues: Higher conversion rates yield more tangible business goals, and thereby lead to higher and better revenues. According to Google, companies using online marketing strategies possess a revenue growth expectancy 2.8 times higher than ones that don’t. Additionally, SMEs employing digital marketing strategies expand their businesses and workforce at a rate that is 3.3 times faster than their counterparts.
3. Better Targeting and subsequently Better Reactions: With Digital marketing strategies, a particular demographic can be targeted based on their location, interests or even a combination of both. Targeting campaigns or products or posts at this chosen demographic not only raises the chances of hitting the bull’s-eye, but also leads to better Branding with only the pertinent clients being the audience to the campaign.
This dedicated targeting also leads to better reactions from the audience. Not just in terms of a positive word-of-mouth review, but since online marketing gives the target demographic tangible reaction options (likes, comments, follow, shares, re-tweet, favorite, etc.), it raises the chances of garnering much better RoI than what would have been the case if offline strategies were employed.
4. Catering to the Mobile World: Billboards on the phone? No matter how advanced the technology gets, trying to fit a 5m X 3m billboard on your 5” screen is impossible. Digital Marketing is made for this age to fix this solution. With online marketing now optimized for the consumers’ mobile feeds, the audience in the target demographic can check the campaign while they’re on the move. The client’s convenience is the key.
5. Trust: Like in any relationship, trust is the biggest factor in the throes of marketing as well, since marketing is fundamentally about building long-lasting relationships. Digital marketing thrives on living proof, testimonials from happy clients, and transparent data through analytics, and thus goes a long way towards building healthy relationships between businesses and consumers. According to a Google survey, 90% people would trust a business if they see a writ testimonial or hear a positive word-of-mouth review about that business from a person they know or are acquainted with.
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