MOBILE-GEDDON: How Google is Revolutionizing Search Engine Capabilities.

Charles Darwin coined the phrase “Survival of the Fittest”. Adaptation to changing times is of utmost importance today, and Google has updated its search capabilities to reflect its power. Starting April 21^st, 2015, the “Mobile-Friendly” nature of websites will directly affect the search rankings. In simple terms, if your website is mobile friendly, it will surge towards the top of the rankings. If, however, your website is NOT mobile friendly, its search ranking will decrease. 

But don’t worry. This feature will only apply to mobile searches. If someone performs a search with relevant keywords on desktops, laptops, and tablets, the mobile friendliness of a website is not a criteria that alters search rankings. 

Google has also decided to include relevant apps in its searches on mobiles that offers even more choices to people. This feature called “App-indexing” shall also pave the way for mobile application developers to design apps that will show up in search results more often.

Even if your site isn’t mobile friendly yet, it won’t mean an instant decline in search rankings, but you will have to make your site adapt to the changes soon, if you would like to increase or maintain your rankings.

Google reports that over 50% of ALL searches happen on mobile devices, and hence this update was necessary. The impact of this update is so major that companies are now scrambling to make their sites mobile friendly. Eventually, as we all feel, the world would want dynamic changes towards a more mobile universe, and applications to keep us up-to-date while we are on the move.