8 Recently Evolved Logos that Rule the Branding Market

A logo creates a brand identity and help people remember a specific business. Logo is actually the first thing that is observed by people before they move towards the other text or try understanding the business operations. 

A good logo must be simple, appropriate, appealing, memorable and able to delineate the company business. Logo dictates the overall crux of a business by portraying a positive, reliable and professional image. Not only a logo enables people to memorize the company brand but also makes a company standout from its rivals. A visual image of company called logo promotes the visibility and company branding.

Need for Evolving New Logos

Logos are strange- they are not the reason for people to buy a product or service, but they are the only key to identify a product or service of specific company/ brand. It is not that simple to change a company’s logo as it portrays a company operations and services and allows people to relate their feelings associated with a specific brand. 

A company need to change its logo due to various reasons may it be change of name, new business acquisition, logo revitalization, better quality logo or organizational changes. With a new Google logo launched on 2nd September 2015, it is clear that unlike earlier scenarios, companies don’t hesitate to evolve their logos. Google is not the only company that changed its logo. 

Here are some more tech companies who changed their logos in recent years:

1. Google

2. KOENIG

3. Quora

4. Microsoft

5. Flipkart 

6. Facebook

7. Lenovo

8. Paypal