How to Tame the Google Hummingbird

For those of you still wondering what the recent Panda release did to your website, here's another update from the stables - Hummingbird. Thankfully, this creature has not disrupted any rankings (not that we know of). Although it wasn't formally announced by Google, Hummingbird came into effect sometime around the end of August or beginning of September. The main objective of this release is to handle more complex search queries.

The prime focus of Google here is inspired by the tendency of users to put conversational searches. Rather than returning page results which contain those words, it will return exact answers to those queries. Here's what you can do to make the most of this update:

Add Q&A-style Content

Users are looking for answers on the internet, so if you can adapt your site accordingly it will be conducive to attract more traffic. Using a Question-Answer format can help your website garner higher rankings. While it doesn't mean that you need to rewrite the whole content, you can follow a "How to" approach when creating blogs or articles.

Implement Schema Markup

Useful snippets such as star ratings, product price, total savings, recipe preparation time etc tend to highlight some aspect of your data and thus boost your content. Google identifies these highlighters using a schema vocabulary. It's a question of how you implement this for your industry type.  

Mobile Friendly

Another helpful practice is to make your website mobile SEO friendly to accommodate a large percentage of users who access web on their smart phones. Hummingbird also lays special emphasis on catering to the needs of mobile audience. Therefore, creating a mobile version of your website that offers fewer images, simple navigation and faster load time can help you quickly gain points with Google.

These simple strategies will help webmasters reap significant benefits and optimize their online endeavors to be more successful and fruitful in future.  

Koenig Solutions, a renowned IT training firm, offers various courses including SEO, PPC etc. that help professionals further hone their technical skills and always stay ahead in these rapidly changing times. 

Three Mistakes to Avoid when Monetizing Android Apps

There are hundreds of app developers who are earning thousands of dollars by monetizing their Android apps. However, for those who are just starting out, here's a list of mistakes which even professionals can't resist making. You can learn from their experience and avoid them by being just a tad bit more aware.

1. Employing identical monetization strategies for both iOS and Android platforms

We all know that these two platforms are as different as chalk and cheese. Demographics, user preferences and technology limitations of both mediums must be taken into account for effectively cashing in on your apps.

2. Being averse to interstitial ads

One of the most effective mobile app monetizing formats - interstitial must be used consistently, especially for mobile game apps. However, developers are still apprehensive to implement these. This is because of how annoying popup ads can be, but the key here is to simply ensure that gaming experience is not interrupted. You could add it towards the end when user exits the game. If you think about it, that makes sense because who wouldn't like a suggestion for another game when one gets boring?

3. Not analyzing data

This is one of the most common mistakes and many developers still commit the most basic of blunders. Conduct your research well and choose a platform that offers data transparency and tools to optimize ad placement, ad formats and traffic redistribution.

These tips will help you market your apps properly. If you wish to learn more about these strategies you can attend Monetize Android Applications Training from Koenig Solutions. This course will introduce you to best practices so that you can make money from your mobile apps.     

Best Course in ISO 27005 Risk Assessment

Companies today are dealing with information security hazards like never before. Although there are various measures and technologies that promise to wipe out all such vulnerabilities that may harm business critical information, it is not that easy. People, rather than technologies are at the helm of everything and good strategists are essential to make a technology work in favor of the company. ISO 27005 Risk Manager course takes you one step closer to being in charge of your enterprise IT security.

ISO 27005

ISO 27005 is an information security standard that lays down certain guidelines for risk management. This standard is applicable to all types and sizes of organizations. An iterative approach that aims at keeping effort and time balanced with controls efficiency such that information security risks are mitigated.

Koenig Solutions offers this course which can be attended by all information security professionals and business managers who want to be in control of their business critical processes. The standard follows a Plan, Do, Check, Act cycle that gives managers a step by step guide for the entire procedure.

A comprehensive guideline such as this helps in conducting risk assessment by following industry best practices. The ISO 27005 Risk Manager training will not only guide participants on how to prevent risk and minimize vulnerabilities but also suggest on the best course of action to take in the event of a security threat. Taking this course, you can be sure of your company's IT security.