The world was shocked a few months back when media reports
revealed that US National Security Agency was gathering personal data of all citizens
and storing it in a large data warehouse. Everyone was outraged at this invasion
of privacy by their own country's national guards. But wait a minute! Marketing
companies, product and service providers have been collecting our info since
time immemorial. Why is it that we think our details with them are not being
misused, and the one with NSA is? At least NSA is well equipped to keep it safe
and secure.
Companies that are building Big data don't realize that
unintentionally they are putting it under big risk too. They may inadvertently
share consumer's personal information such as address, date of birth, contact
number and even annual income. The most prevalent example is the logistics chain
that uses customer personal info to deliver goods. Such information moves from
retailer to wholesaler and manufacturer, and then to logistics companies before
reaching the customer. Although this process may support stakeholders to
efficiently deliver the product, but this information is also vulnerable for
misuse. The onus lies with companies to make sure that personal information is
being used sensibly.
IntroducingBig Data, Hadoop, and No SQL Databases Training will help you understand
the fundamentals of this concept and also make you avoid the mistakes outlined
above using NoSQL and Hadoop databases. The biggest strength of Big data is
also is biggest weakness. That is, its ability to combine data from multiple
sources. In such cases, individuals can be identified by simply merging
multiple data sets into one. While companies may take measures and classify
information as non sensitive, but they don't realize the repercussions when non
sensitive information becomes sensitive when combined.
Koenig Solutions offers this course for users who wish to
build secure big data and leverage it for best possible use.
